Why great quality shouldn’t be taken for granted in wet-strength wet-glue labelling

You’ve invested heavily in the development, manufacture and marketing of your products. When they finally arrive on-shelf, you need to be sure that they will stand out. Always.

It’s a little word, “always”. But what it implies is crucial.

There are numerous label suppliers who can offer high-quality label solutions. There are plenty who can point to an established offer in the market. But not all of them can boast the paper expertise and heritage – plus superb reliability and technical support – that add up to a premium quality solution for you and your customers. Always.

A stress-free, quality label solution

Parade Label WS has been engineered to deliver a high-quality surface that guarantees outstanding finishing and seamless printing. Which means that making a brilliant first impression comes as standard.

This is a label solution that comes from Sappi, a company that understands the paper industry like no other. A company that has a formidable reputation for the quality and technical performance of its products, thanks to a long record of producing papers offering peerless printability, runnability and consistency.

All this means you can rest assured that your brand designs will shine on-shelf – time after time. Because it means you can rest assured that worry-free production comes as standard, courtesy of an inbuilt high labelling performance that ensures minimum downtimes throughout the reliable labelling and cleaning processes with short wash-off time of returnable bottles.

A collaborative, quality label solution

After its initial launch in September 2023, Parade Label WS was put through an exhaustive validation programme in tandem with selected customers. The rigorous process demonstrated exceptional results in terms of quality and performance – even with high-speed labelling lines running at rates of up to 70,000 bottles per hour.

That collaborative approach is at the heart of the Parade Label WS offer. Sappi is one of very few label providers whose technical teams are ready and available to problem solve on-site with customers. Not only that. Drawing on its extensive printing expertise, Sappi can also offer bespoke service solutions to individual customers – solutions tailored to result in serious productivity savings.

A reliable, quality label solution

Parade Label WS is produced at our Gratkorn mill in Austria, where a programme of major investment has been channelled into steadily expanding and augmenting Sappi’s offer to the labels market – on a permanent basis. The mill’s state-of-the-art technical infrastructure means customers can rely on constant availability, full risk management and flexible ordering.

Because of Gratkorn’s central location in Austria, meanwhile, Parade Label WS can be supplied quickly to customers throughout Europe and – supported by a worldwide network of logistical and technical support – beyond.