
A new level of quality and sustainability in wet-strength wet-glue labelling
Your products deserve to stand out on the shelf. Your products deserve sustainable, next-level labelling that delivers outstanding finishing and best-in-class printing. Your business demands a reliable labels partner. We’ve got you covered.

How does a label paper help your product stand out?
Your label has been designed to shine – you need a label paper solution that allows that design to provide brilliant visual impact in every situation.

Parade Label WS has been engineered to deliver a high-quality surface that means making a brilliant first impression comes as standard. It comes from Sappi, a company that understands the paper industry like no other. A company that has a formidable reputation for the quality and performance of its papers.
That means you can rest assured that your brand designs will shine on-shelf – time after time.
How can you guarantee a reliable and efficient production process?
The right label solution should be engineered with you as well as your customers in mind. The right label paper solution needs to boast high-performance properties that guarantee fast operation speed.

Parade Label WS comes from Sappi, a paper manufacturer with a proud history of producing high-performing papers offering excellent runnability, printability and consistency.
That means you can relax, safe in the knowledge that worry-free production comes courtesy of minimum downtimes. High labelling performance and short wash-off times of returnable bottles increase your productivity. Parade Label WS also boasts excellent lay-flat properties and is compatible with all standard printing and finishing techniques.
Why is sustainability so important?
Today’s consumers are increasingly tuned in to issues of sustainability – meaning you need to be able to tell as strong a story as possible.

Sappi Europe has been awarded platinum status by sustainability ratings platform EcoVadis – putting us in the top 1% of companies in our industry. All Sappi papers are produced from wood-based raw materials sourced from sustainably managed forests. And all of Sappi’s European mills are certified by both FSC™ (FSC-C015022) and PEFC (PEFC/07-32-76) Chain of Custody.
We are also investing in decarbonising our business. Modernisation at our Gratkorn mill, home to Parade Label WS, has reduced the mill’s carbon footprint by 30%. And the use of biomass residues means the mill gets more than half of its energy from renewables.
How can a reliable partner make a difference for you?
When you find a great label paper solution, you need to be sure it’s a great, dependable solution – with secure delivery guaranteed from a financially stable partner.

Parade Label WS is produced at our Gratkorn mill in Austria, where major investment has been channelled into expanding and augmenting our offer to the labels market – on a permanent basis. The mill’s state-of-the-art technical infrastructure means you can rely on constant availability, full risk management and flexible ordering.
Because of Gratkorn’s central location, Parade Label WS can be supplied quickly to customers throughout Europe and – supported by a worldwide network of logistical and technical support – beyond.