Paperboard: high-quality packaging for luxury products

Sappi is exhibiting for the first time at Luxe Pack Shanghai

High-quality, customised packaging inspires end consumers, brand owners and designers alike. For the first time at Luxe Pack Shanghai  in China, the manufacturer will be presenting what can be achieved with Sappi products. At Stand A19 in the Shanghai Exhibition Center on 10 and 11 April, visitors to the fair will be able to see high-quality samples for a very diverse range of applications.

With its Algro Design and Atelier paperboard products, Sappi will be focusing on two firgin fibreboards at the exhibition which, with their brilliance and velvety surface, are ideally suited for successful brand communication. This applies to product design in a wide variety of industries: cosmetics and perfume, beauty care, fashion and high-quality food products. Especially in these areas, the brand impact at the point of sale and on the shelf is of vital importance and directly influences the level of turnover.

The art of adding value

With its three variants, Algro Design has been very well established with many branded product manufacturers for years. Numerous premium products are successfully presented and displayed with Algro Design packaging. The solid bleached board (SBB) stands out with its vivid colour reproduction, high contrast and excellent running characteristics. Moreover, its silky feel and UV light resistance are unique. The Algro Design product family delivers exceptional visual results and extremely high precision in printing, finishing and processing. Depending on the variant, the reverse side is without, single- or double-coated and finishing options are manifold. This enables designers, agencies and brand-name manufacturers to set product-specific accents with their packaging.

Brilliance meets function

The new Atelier GC1 folding boxboard samples, which Sappi will be launching at the beginning of April and presenting at Luxe Pack Shanghai, are hot off the press. The manufacturer is even talking about a new dimension of folding box board. Atelier distinguishes itself with maximum whiteness and purity as well as a high gloss with a silky matt feel and impression. Additionally, the mechanical pulp board stands out with its specific volume (bulk) and stiffness. All in all, Atelier is setting a new standard in the folding box board market.

The right paperboard to meet any requirement

The two North American Spectro and Proto solid bleached boards round off Sappi's paperboard portfolio. They are suitable for offset and flexo printing and are also offered as reels and sheets analogous to the other products.

Visitors to the fair will find numerous samples from Sappi at stand A19 so that they can form their own impressions of the feel and appearance of the boards. As a global player, Sappi is also ideally set up to support customers in the Chinese markets as a reliable partner.