Arboro: Where gaming meets sustainable papermaking
Sappi Europe introduces Arboro, a strategic board game that brings the sustainability story of modern papermaking to life through creative gameplay. Created as a Sappi original concept and developed in partnership with board game specialists Game Brewer, produced by Cartamundi, and featuring illustrations by Jules Dubost, this immersive game offers players insights into the circular economy of paper production
Drawing its name from the Latin word "Arbor" meaning tree, Arboro immerses players in the fascinating world of papermaking through strategic challenges. The game expertly showcases multiple paper grades working in harmony—from embossed papers for the outer box and game board to specialised graphic papers for instructions and playing cards—demonstrating the versatility of modern paper solutions in a single, meticulously crafted package.
"We've created something truly unique here, ... This immersive game experience lets players discover our technical capabilities whilst engaging with our sustainability story in an entirely new way."
The game's clever mechanics mirror real-world paper production dynamics. Players take on the exciting challenge of balancing resource management with production efficiency—managing flourishing forests, vital water resources and energy production—all whilst meeting diverse customer demands. This mirrors Sappi's own journey in maintaining the perfect balance between production excellence and environmental stewardship.
Strategic gameplay meets industry reality
Arboro is a challenging and thought-provoking gameplay experience that relies purely on strategy rather than luck, capturing the sophisticated decision-making at the heart of modern paper production. Players experience a unique blend of competition and cooperation, reflecting how today's industry leaders must balance individual success with sustainable practices.
The game brings key aspects of paper manufacturing to life:
- Sustainable forest management through dynamic planting and harvesting cycles
- Smart resource management of water and energy
- Innovative pulp production from both virgin and recycled materials
- Efficient customer delivery and warehouse management
- Forward-thinking circular economy principles through paper recycling
- The diverse range of customers and end uses supported by the paper industry
A comprehensive industry showcase
The game effectively showcases brand consistency across various paper applications. Each component shows how different paper grades maintain consistent colours and brand appearance—essential knowledge for brands seeking to maintain their identity across packaging, point-of-sale and promotional materials.
Two engaging booklets complement the gameplay experience: "Thinking outside the box," which takes players on a journey through Sappi's paper range and "A surprising story," which reveals the fascinating world of forest development, healthy forest management and the paper industry's vital role in regional sustainability.
Through Arboro, Sappi opens up an exciting new chapter in customer engagement whilst advancing the conversation about sustainable paper production. The game serves as both an educational adventure and a stunning demonstration of Sappi's diverse paper solutions.
To request a complimentary game, please fill out the form and a member of Sappi’s team will be in touch.
