Atelier and the expanded Algro Design product family offer a wide range of options.
Luxe Pack, which takes place in Monaco from 30 September to 2 October, is a specialist trade fair for the creative PoS presentation of luxury goods. Reason enough for Sappi to exhibit for the second time at this year’s industry meeting, at Sappi’s stand I02 in the Grimaldi Forum, as their premium paperboards, Atelier and Algro Design have been specially created for showcasing products in high-priced market environments. As raw materials, both substrates achieve exclusive shelf impact for brands and deliver the potential for consistent brand communication in the luxury segments of cosmetics, perfume, confectionery, beverages, lifestyle and fashion.
Creating purchasing impulses for luxury goods
Sappi’s white back folding box board Atelier, unveiled just a few months ago, was developed under the premise ‘brilliance meets function’. The GC1 substrate impresses with its unique combination of high volume, high rigidity, uncompromising surface quality and a unique 100 per cent brightness. For the first time at Luxe Pack, Sappi will be presenting examples of how Atelier, coupled with a wide range of printing and finishing options, can be used to generate compelling purchasing impulses for luxury products.
The Algro Design premium solid bleached board range – already well established in the luxury environment – will be further enhanced with a new addition just in time for the opening of the Luxe Pack show. Available from 1 October 2019, the new Algro Design Advanced board offers processors, designers, brand manufacturers, printers and finishers a light reverse side coating, advanced ink lift and outstanding colour brilliance. Algro Design is now more than ever the solid bleached board of choice for product packaging in the luxury segment, with an even wider range and virtually unlimited printing and finishing options.
The Sappi team is looking forward to meeting you and discussing your needs in person at stand I02!